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Press & Brand Updates

Qdoba Newsroom & Press Releases

Stay informed on the latest culinary launches, limited-time menu returns, loyalty milestone celebrations, and sustainable packaging initiatives.

September 2026 • Culinary Announcement

Qdoba Re-Introduces Smoked Beef Brisket & Queso Diablo for Fall 2026

Back by overwhelming popular demand across all North American locations, the slow-smoked beef brisket and fiery Queso Diablo make their nationwide seasonal return, accompanied by chef-curated loaded brisket bowls and quesabirria quesadillas.

August 2026 • Loyalty Milestone

Qdoba Rewards Program Surpasses 5 Million Active Members

To celebrate the 5 million member milestone, the brand launched a nationwide 48-hour Double Points Days event and distributed complimentary chips and 3-Cheese Queso digital coupons to loyal members.

July 2026 • Sustainability Report

100% Recyclable Paperboard Bowls Rolled Out Across All 750+ Stores

Continuing its environmental commitment, Qdoba finalized the complete transition of its packaging footprint to fully compostable and post-consumer recycled fiber materials.